On-page SEO refers to optimising individual web pages to rank better in search engines. It is a crucial component of any effective SEO strategy, especially when building international links.
The Importance of Local Backlinks
When global link building for an international audience, it is crucial to acquire backlinks from country-specific websites. Backlinks from local sites indicate to search engines that your content is relevant and useful for users in that particular country.
Local backlinks can include:
- Links from national news outlets, blogs, directories, etc.
- Links from sites targeting that specific geo-location.
- Links using local ccTLDs (country code top level domains like .co.uk, .de, .cn).
Gaining backlinks from reputable local sites helps search engines understand that your content should rank for users in that market. It gives your site more trust and authority in that country.
Local backlinks also influence local search rankings. They help you get found for geo-targeted queries.
Here are some on-page SEO tips to follow for link building success across borders.
Use Target Keywords in Title Tags and Meta Descriptions
The title tag and meta description are critical on-page elements that influence click-through rates and rankings. Make sure to include your target keywords in these tags, but don’t over-optimise. Keep them natural and compelling.
For international pages, you may want to localise title tags and descriptions for the most relevant geo-targeted keywords in each language. Translation tools can help, but always double check quality.
Optimise Content for International Audiences
International users have different needs, interests and cultural backgrounds. Tailor your content accordingly. Research keywords and topics that resonate in each target country and translate materials into local languages.
Also, emphasise location-specific details like prices in local currency, nearby city names, shipping options, customer support channels and partnerships with local businesses. This helps build trust and relevance. Work with a link building international expert for greater success.
Enhance Readability for Non-Native Speakers
Write clearly and simply. Use an active voice, conversational tone and short sentences. Avoid complex vocabulary and industry jargon that may not translate well.
Formatting techniques like bullet points, numbered lists and subheadings also boost readability, and so do graphic elements like images, charts and videos that convey information visually.
Optimise Site Architecture and Navigation
Make sure international users can easily navigate your site structure. Key pages should be linked across top and side menus.
Consider separate sections or microsites for each language/location. Internal linking between translated versions of the same content is also wise for better crawlability.
An effective information architecture helps search engines index and understand your international content.
Follow Best Practices for Multilingual SEO
For pages in multiple languages, use hreflang tags and geo-targeted domains/subfolders to indicate which versions target each region and language. This avoids duplicate content issues.
Provide language toggle buttons/dropdowns on pages to make translations easy to access. Default language choices per market are also helpful.
Optimise Technical Elements Like URL Structure, Page Speed and Mobile Responsiveness
Search-friendly URL structures, fast page load times and mobile optimisation boost international SEO. Ensure technical elements are sound across languages and locations.
By following these on-page SEO tips when building links across borders, you can gain more traffic, leads and conversions from global audiences. Just remember to tailor optimisation to each local market for relevance. On-page SEO and compelling content are the foundations of successful international link building.
