Latinx are the largest minority in the US and contribute a major chunk to the US economy. Around five million Hispanics and Latinx are business owners. These businesses create employment opportunities and drive revenue for the US economy. They also form a community for people living in the neighborhood for their well-being and skill development.
From being second-class citizens to revenue-driving equals, Latin Americans have come a long way. So, what better way to honor their struggles than by supporting their businesses? All of us, despite our ethnic background, should support minority-owned businesses, as a way of helping them prosper in a majorly-white economy.
Latin Americans are also a major consumer base for the country, so you can see this as a way of giving back to the community. Just like big companies have dedicated customer service for Hispanic customers to encourage inclusivity, we should also try and support our Latin American fellows. Spectrum servicio al cliente, for example, provides immediate assistance to its Hispanic customers.
Now let us get to the Latinx-owned businesses you should consciously buy from and support them.
How to Support Latinx-Owned Businesses?
Support comes in various forms. Yes, buying from these businesses is one major form of support, but you can try other ways as well:
- Spread the word: Visibility is the most important thing a business could have. You can support them by recommending them in your circles and on social media. You can feature them online and encourage your friends with a following to do the same.
- Engage on their social media: Social media is the bread and butter for all businesses now, especially the Latinx-owned ones. Some of these businesses may not have the funds for marketing and advertisement. You can engage on their social media posts and share them with your friends and families.
- Invest: Funding is the way for such businesses to grow and expand. If you have the funds, you can partner with them and allow them to expand in whatever capacity they want to.
- Collaborate for Corporate Events: Every business seeks a corporate client since they bring in more profits. You can support these Latinx-owned businesses by collaborating with them for corporate events. For more impact, you can place their standees in your events.
Top Latinx -Owned Businesses to Support
These are just some of the suggestions, but as we mentioned above, there are millions of Latin-owned businesses so you can find the local ones and make a conscious effort to support them. We have listed some of them below:
BloomsyBox
Everyone loves flowers. But what we love more are ethically harvested flowers. BloomsyBox is owned by Juan Palacio, a Latin American of Columbian origin. It is a flower subscription website which specializes in providing bouquets made from farms in Latin American countries like Columbia, Ecuador, Argentina, and Nicaragua.
Palacio believes in embracing your roots. BloomsyBox allows you to receive different varieties of flowers grown in these countries, all year round. It is a great way to connect to your Latin American roots, if any, and buy from a business that spends to protect the integrity of native lands and communities.
Los Colores de la Tierra
Think heritage jewelry, but completely plastic-free. Los Colores de la Tierra, translated as the colors of the Earth, is a jewelry brand dedicated to improving the working conditions of jewelry artisans in Guatemala.
The jewelries are made from clay, fabric, and locally sourced jade. It is inspired by the Mayan people. These jewelries are completely plastic-free and is made from age-old techniques. The owner, Jaime Vargas works to dignify the working conditions of the jewelry artisans. The brand also has physical shops in Antigua but you can buy jewelry from the website as well.
Ceremonia
Ceremonia is a hair care brand run by a Latin American, Babba Rivera.
Having a father who was a hair-dresser, Rivera grew up with the importance of healthy hair in her culture. She takes the hair care rituals from her Latinx heritage and sustainably produced natural ingredients to formulate hair care products.
Ceremonia has products that cater to help in frizz control, correcting damaged hair, maintaining scalp health, and caring for curly hair. Rivera also frequently shares tips and tricks on the website blog as well, which gives more insight into Latinx hair-care heritage.
Min & Mon
Co-owned by the Columbian couple Andrés Felipe Quintero and Carolina Llano, Min & Mon specializes in handbags. These bags are made from leather, traditionally produced in Columbia.
It started when Carolina Llano was not allowed to work, post-immigration, due to her visa and she would design bags. The design caters to the younger generation, as a means of connecting them to the owners’ Columbian heritage. It fosters individuality, with its unique and quirky designs. These bags are handcrafted in Columbia, and allow the local artisans to have improved working conditions and fair wages.
Pisqueya
Latin American countries are known for their diverse flavor range. Pisqueya is a Latin American brand that makes high-quality Dominican food products.
The owner, Maritza Abreu, felt the absence of Dominican representation from the global food scene. She filled the gap by making a brand out of inherently Dominican food products like sauces, spices, and rubs. The hot sauce is made from a recipe that has existed in her family for decades. The sauces are earthy, spicy, and are bound to become a staple in your pantry.
Wrapping Up
Latinx individuals have a lot more to contribute to the US market than just revenue. Their innovative ideas, rooted in their heritage, set them apart. Supporting these businesses helps them grow, and creates more opportunities for different ethnicities to come to the forefront.
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